A logo is a combination of text and imagery that serve a purpose. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory. When you think of a popular brand – you can usually visualize the logo as well.
Brand identity is how a business presents themselves to the public. Brand identity is a primary goal of corporate communications, to maintain and build the identity to start building brand recognition with the public and your perspective clients.